As an experienced practice owner, Dr Sernik questions the validity of some of the standard practice management tools and metrics. In the face of new realities, this is a good time to consider some safer more profitable business models.

Objectives

1 - Understand the difference between the standard reactive method of a new patient exam and a pre-emptive model.

2 - Learn the elements of the Sernik Sandwich system of choices.

3 - Learn how to eliminate polite evasion. 

Dr MICHAEL SERNIK

CEO Channel D

After graduating from Sydney University, Michael practiced dentistry for 23 years in Sydney and London. He built 5 large practices without any advertising. He then traveled throughout the world and became a corporate trainer in North America. For 13 years he was co-owner of Prime Practice, the largest dental management consultancy in the Southern Hemisphere. He is the creator of Primespeak, a dental communications training system which has been delivered to thousands of dentists around the world.

In 2016 he launched Channel D, an app available on Amazon TV. Channel D videos are designed to be played in the treatment rooms and lounges of practices.

In this time of (Covid-19), Dr Derek Mahony is bringing FREE CPD to those in the dental industry affected by lockdown and unable to practice.